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Discipline Area: Business and Management

Silver Market- The Portrayal of Older People in Media Advertising

Associate Professor Dr. Izian Idris

Despite the growing number, older adults are constantly being overlooked as consumers in marketing campaigns.

Making Take-Home Assessment Work

Dr Simran Kaur Nvinderjit Singh

The curriculum, the teaching and learning activities would have been planned by lecturers prior to the assessment to ensure that assessment types and strategies would be appropriate to assess students’ achievements of the learning outcomes.

How Business Schools Are Adapting to Meet Workforce Needs

Professor Steve Williams

What every business student learns is that where there is challenge, there is also opportunity.

Alumni - Making Every Opportunity Count

Sunway University Business School (SUBS) undoubtedly fostered my curiosity for pursuing a career in digital marketing. My primary course, Business Management, was a good mix of the “Thought + Research” model that provided me with a holistic view of business.

Sunway University Students Exhilarated with Performance in HSBC Business Case Competition 2020

The Sunway University team emerged 3rd runner-up at the regional challenge of the HSBC/HKU Asia Pacific Business Case Competition 2020 – Online Edition. Silas Roberts led the team of four with group members Nikolas Adiprasetya, Bernice Chia Shi Le and Darryl Lim Boon Toong.

Building Our Bridge in Diversity

Professor Yuka Fujimoto

Professor Yuka Fujimoto lived in Japan until she was 12, and then continued her schooling in Malaysia. By age 16, she moved to Australia and found herself as one of the few Asian students in her grade at a high school in the countryside of Toowoomba.