Business and Management

Yuen How Ping - Bridging Success Across Entertainment, Marketing, and Cheerleading

When selecting a BSc (Hons) in Business Studies, several factors influenced my decision.

Ng Joanna: A Valedictorian's Journey of Entrepreneurship

I began my journey as a Diploma in Performing Arts student at Sunway University and graduated in 2020 amidst the challenges brought on by the COVID-19 pandemic.

Beyond Books: A Tale of Growth and Success at Sunway University

Saadman graduated from Sunway Business School after studying the Business Studies Programme offered as a partnership with Lancaster University.

Navigating the Future in Co-Designing Urban Transport

By Dr Stephen Thomas Homer
Discover innovative solutions for Southeast Asia's congestion crisis.

The Resource Curse in the Least Developed Countries

By Dr Arsalan Zahid Piprani
Explore the complex interplay between investment and energy.

Thriving Against All Odds

By Arumugam Muthusamy & Associate Professor Dr Shehnaz Tehseen
Witness the dynamic world of women entrepreneurs.

The AR Revolution in Consumer Emotions

By Dr Soon Pei Shan
In a world where technology converges with emotion, augmented reality (AR) emerges as a captivating enigma influencing consumer choices.

Navigating Corporate Sustainability with Innovative HR Strategies

By Dr Kavitha Sathasivam
In the corporate landscape, the journey toward sustainability takes centre stage as companies grapple with environmental challenges.

EPR: A Solution to the Southeast Asia Landfill Issue?

By Professor Yuka Fujimoto

To tackle the severe problem of landfill waste, Professor Yuka Fujimoto has conducted extensive qualitative research on how the extended producer responsibility (EPR) frame

Low Jun Jie: From Day Dreamer to Dream Maker

My gateway to diverse career prospects.

Arsh Zubair Rajwani: The COVID Adventure of a Third Culture International Student

Business Management student, Arsh Zubair Rajwani, found Sunway University pivotal in enriching his mind and building a strong career foundation.

Ong Xue Ying: Human Resource Management – A Humane Touch at Work

When I began my academic journey, I chose to become a Sunwayian. Upon completing my master's degree, I can proudly say it was the right choice. My overall campus experience was fun and inspiring despite stressful academic challenges.