Programme Structure

eCommerce Entrepreneurship and Ecosystem

  • Week 1: What is Digital Business?
  • Week 2: Your eCommerce Strategy
  • Week 3: Online Platform
  • Week 4: Online Infrastructure
  • Week 5: Understanding My Customer
  • Week 6: Online Strategy
  • Week 7: Implementation of eCommerce Action Plan
  • Week 8: Feedback and Mentorship on Action Plan

eCommerce Marketing

  • Week 1: Understanding the Digital Marketing Landscape
  • Week 2: Digital Content Writing
  • Week 3: Data Driven Digital Marketing
  • Week 4: Feedback on Marketing Strategies

The programme structure consists of live lecture from academics, industry speaker series, and online mentorship and workshop. The classes, discussion and mentorship would be conducted on weekdays night. Participants are required to implement knowledge acquired on an existing or new business.

 

 

 

 

 

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