Success at the Putra Brand Awards 2018
- Oct 30, 2018
- Sunway In The News
Last Friday, Sunway University has been awarded the Gold Award for Education in the 2018 Putra Brand Awards.
The Putra Brand Awards is the only brand awards in the country endorsed by MATRADE and supported by the Branding Association of Malaysia (BAM), the Malaysian Advertisers Association (MAA), and the Media Specialists Association (MSA).
President of the Association of Accredited Advertising Agents Malaysia (4As), Andrew Lee added, “Winners are brands who have demonstrated exceptional mastery across multiple platforms including advertising, promotions, retail presence, social media dominance, and consumer-centricity. They represent the pinnacle in terms of ranking and recognition and have succeeded in creating an experience and personal connection, not only capturing the share of heart and wallet but also share of life.”
Utilizing a robust consumer research methodology developed by an AC Nielsen, 7000 consumers determined Malaysia’s favorite brands within multiple categories, with each category being awarded a Gold, Silver and/or Bronze for the most preferred brands. Hence, the judges of the Putra Brand Awards are the Malaysian consumers.
Congratulations to all the staff who have contributed towards this achievement.
Our recent history shows the massive strides all have taken in securing this exclusive recognition.
2015 – Not nominated
2016 – Bronze
2017 – Silver
2018 – GOLD
Congratulations & Thank you.