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BSc (Hons) in Conventions and Events Management

BSc (Hons) in Conventions and Events Management

School of Hospitality


About The Programme

This programme is designed to allow students to acquire key skills in Conventions and Events management whilst equipping students with a comprehensive understanding of business management. The graduates of this programme will be highly skilled and industry relevant as the programme has been designed to reflect industry expectation and standards. Students will develop a solid foundation in areas of researching, writing convincing event proposals, planning and managing events.

With strategic thinking and critical analysis being emphasised throughout the programme, and along with on-going exposure in the industry, the programme aims to provide a hands-on experience to students, thereby ensuring their employability. Students will gain essential practical experience through a 18-week industry internship.

January, March & August
3 Years (full-time)

Career Prospects

  • Business Development Manager
  • Convention Services Manager
  • Business Exhibitions Planner / Director
  • Meeting, Convention & Events Planner / Director

Programme Structure

  • Accounting for Decision Making
  • Conventions and Events Support Services
  • Introductory Economics
  • English for the Tourism Service Industry
  • Creative Design for Events
  • Business of Tourism and Hospitality
  • Principles of Marketing
  • Principles and Practice of Management
  • Emerging Technology for Events
  • Concerts and Entertainment
  • MICE Management
  • Publicity and Media Writing
  • Business Statistics
  • Branding and Promotions
  • Communication Skills
  • Conventions and Events: Planning and Design
  • Business and Hospitality Law
  • Research Methods for Tourism and Hospitality
  • Sustainable Tourism Development
  • Conventions and Events: Production and Operations
  • Corporate and Incentive Travel
  • Small Business Venture
  • Internship (18 Weeks)
  • Festival and Hallmark Events
  • Managing People in the Tourism and Hospitality
  • Research Project

For Local students:

  • Islamic and Asian Civilisations
  • Ethnic Relations
  • Community Service
  • Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)

For International students:

  • Malay Language for Communication 2
  • Malaysian Studies 3
  • Community Service

Entry Requirement

STPM Average C or CGPA 2.0 (min 2 Principals)
A Level minimum 8 points
Australian Matriculation ATAR 55
Canadian Matriculation 55%
MUFY 55%
Sunway Foundation in Arts CGPA 2.0
Sunway Foundation in Science and Technology CGPA 2.0
UEC Maximum 28 points from 5 subjects (all Grade Bs)
IB Completed with minimum 24 points (excluding bonus points)

Other Qualifications
Any other qualifications will be considered on a case-to-case basis

English Language Requirements

TOEFL 550 (paper-based), 213 (computer-based), 80 (internet-based)
PTE Academic 50 overall (minimum 46 in each skill)
MUET Band 4
SPM English B3 or B+
UEC English B4
O-Level English (1119) Credit
Sunway Intensive English Programme Pass Level 4
ESL/ English Satisfactory level in English in Pre-University programmes where the medium of instruction is English


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