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BSc (Hons) Marketing

BSc (Hons) Marketing

Sunway University Business School


JPT/BPP(U)(N/342/6/0124/PA4630) 11/19

About The Programme

This specialised degree is a dynamic programme encompassing the multifaceted components of marketing knowledge. Central to the programme design is a focus on understanding consumer behaviour as a driver of product design, distribution, communication, and pricing strategy. Through the study of specialised marketing fields such as branding, services, relationship and digital marketing, students will learn how to create value for both the firm and their customers.

Our unique course delivery techniques combine active classroom learning with Marketing Manager talks, a simulated business challenge, and industry field trips. These will equip you with industry insights, critical and analytical skills, and the decision-making capabilities to solve real-world marketing issues.

With the emphasis on innovation and creativity, this programme grooms marketing champions who will excel in both academic and professional fields.

Validated by:

January, March & August

3 Years


Career Prospects

  • Chief Executive Officer
  • Chief Marketing Officer
  • Advertising and Promotions Specialist
  • Product Manager
  • Brand Manager
  • Marketing Consultant
  • Management Consultant
  • Retail Expert
  • Customer Relationship Associate / Manager
  • Supply Chain Manager
  • Key Accounts Specialist / Manager
  • Consumer Research Analyst / Manager
  • Events Producer


Programme Structure

  • Accounting for Decision Making
  • Introductory Economics
  • Principles & Practice of Management
  • Principles of Marketing
  • Business Statistics
  • English for Business
  • Principles of Business Finance
  • Business Law
  • Consumer Behaviour
  • Marketing Management
  • Marketing Channels
  • Marketing Research
  • Integrated Marketing Communication
  • Relationship Marketing
  • Services Marketing
  • Communication Skills
  • Professional Sales Management
  • Brand Management
  • Publicity and Media Writing
  • Research Project (Part 1)
  • Research Project (Part 2)
  • International Marketing
  • Strategic Marketing
  • Internship
  • Business to Business Marketing
  • Marketing Planning and Execution
  • Digital Marketing
  • Business Ethics & Social Responsibilities
  • Entrepreneurship
  • Product Innovation and Commercialisation
  • Sustainable and Social Marketing
  • Retail Marketing

For Local students:

  • Malaysian Studies 2
  • Moral Education / Islamic Studies
  • Community Service
  • Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)

For International students:

  • Malay Language for Communication 1
  • Moral Education / Islamic Studies
  • Community Service

Entry Requirement

STPM Average C+ or CGPA 2.33 (minimum 2 Principals)
A Level Minimum 12 points
Australian Matriculation ATAR 60
Canadian Matriculation 60%
MUFY 60%
Sunway Foundation in Arts CGPA 2.0
Sunway Foundation in Science and Technology CGPA 2.0
UEC Maximum 26 points from 5 subjects  (all grade Bs)
IB Completed with minimum 25 points (excluding bonus points)

Other Qualifications
Any other qualifications will be considered on a case-to-case basis

Pass in Mathematics at SPM or its equivalent

English Language Requirements

TOEFL 550 (paper-based), 213 (computer-based), 80 (internet-based)
PTE Acedemic 50 overall (minimum 46 in each skill)
MUET Band 4
SPM English B3 or B+
UEC English B4
O-Level English (1119) Credit
Sunway Intensive English Programme Pass Level 4 with minimum 65%
ESL/ English Satisfactory level in English in Pre-University programmes where the medium of instruction is English


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