BSc (Hons) Marketing
About The Programme
This specialised degree is a dynamic programme encompassing the multifaceted components of marketing knowledge. Central to the programme design is a focus on understanding consumer behaviour as a driver of product design, distribution, communication, and pricing strategy. Through the study of specialised marketing fields such as branding, services, relationship and digital marketing, students will learn how to create value for both the firm and their customers.
Our unique course delivery techniques combine active classroom learning with Marketing Manager talks, a simulated business challenge, and industry field trips. These will equip you with industry insights, critical and analytical skills, and the decision-making capabilities to solve real-world marketing issues.
With the emphasis on innovation and creativity, this programme grooms marketing champions who will excel in both academic and professional fields.
- Chief Executive Officer
- Chief Marketing Officer
- Advertising and Promotions Specialist
- Product Manager
- Brand Manager
- Marketing Consultant
- Management Consultant
- Retail Expert
- Customer Relationship Associate / Manager
- Supply Chain Manager
- Key Accounts Specialist / Manager
- Consumer Research Analyst / Manager
- Events Producer