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BSc (Hons) Business Studies

BSc (Hons) Business Studies

Sunway University Business School


JPT/BPP(U)(R2/340/6/0475/A5978) 01/20

About The Programme

This programme introduces the elements of marketing-driven component for those who wish to join the business profession with a particular understanding of customers and their preferences. Using real and simulated business scenarios, you will be exposed to the challenges and decision-making situations faced by businesses. You will also be equipped with strong theoretical knowledge, analytical and critical thinking skills to respond to the demands of a global economy.

Through this programme, you will explore the practical, analytical and strategic planning skills required to create value for both businesses and the customer. This programme also incorporates an internship experience to prepare you for real life work experiences.

Validated by:

January, March & August

3 Years (full-time)

Career Prospects

  • General Manager / CEO
  • Buyer, Industrial / Retail Manager
  • Distribution / Logistics Manager
  • Manager Consultant
  • Marketing / Sales Manager
  • Product / Brand / Services Manager
  • Business Development Manager
  • Business Research Analyst / Manager
  • Event Coordinator / Organisers
  • Trade Representatives
  • Entrepreneurs


Programme Structure

  • Business Statistics
  • Principles and Practice of Management
  • Principles of Marketing
  • Business Law
  • English for Business
  • Accounting for Decision Making
  • Introductory Economics
  • Business Computing
  • Principles of Business Finance
  • Research Methods
  • Operations Management
  • Marketing Management
  • International Marketing
  • Human Resource Management
  • Consumer Behaviour
  • Advertising & Promotion
  • Marketing Research
  • Communication Skills
  • Research Project (Part 1)
  • Research Project (Part 2)
  • Leadership
  • Internship
  • International Business
  • Entrepreneurship
  • Business Ethics & Social Responsibilities
  • Product Development & Commercialisation
  • International Marketing
  • E-Commerce
  • Direct Marketing
  • Marketing Strategy
  • Services Marketing

For Local students:

  • Islamic and Asian Civilisations
  • Ethnic Relations
  • Community Service
  • Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)

For International students:

  • Malay Language for Communication 2
  • Malaysian Studies 3
  • Community Service

Entry Requirement

STPM Average C+ or CGPA 2.33 (minimum 2 Principals)
A Level Minimum 12 points
Australian Matriculation ATAR 60
Canadian Matriculation 60%
MUFY 60%
Sunway Foundation in Arts CGPA 2.0
Sunway Foundation in Science and Technology CGPA 2.0
UEC Maximum 26 points from 5 subjects  (all grade Bs)
IB Completed with minimum 25 points (excluding bonus points)

Other Qualifications
Any other qualifications will be considered on a case-to-case basis

Pass in Mathematics at SPM or its equivalent

English Language Requirements

TOEFL 550 (paper-based), 213 (computer-based), 80 (internet-based)
PTE Acedemic 50 overall (minimum 46 in each skill)
MUET Band 4
SPM English B3 or B+
UEC English B4
O-Level English (1119) Credit
Sunway Intensive English Programme Pass Level 4 with minimum 65%
ESL/ English Satisfactory level in English in Pre-University programmes where the medium of instruction is English


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