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BA (Hons) Communication

BA (Hons) Communication

School of Arts

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About The Programme

This is an exciting and well-structured communication programme with three contemporary interdisciplinary specialisations (Corporate Communication, Advertising Design, PR Project Management) designed to produce industry-ready graduates. This programme offers a comprehensive and wellbalanced curriculum for professional development.

A solid foundation in the principles of communication is followed by specialisation in either Corporate Communication, Advertising Design or PR Project Management. Your chosen specialisation is followed throughout Year 2 and 3. You can also opt to take up interdisciplinary electives to broaden your skills and knowledge and gain industrial experience in internships.

 
 
Validated by:
Intakes:
January, March & August
Duration:
3 Years (full-time)
BA (Hons) in Communication Gallery
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Career Prospects

  • Advertising & Promotion Manager
  • Corporate Communications Director
  • Promotions / Project Manager
  • Public Relations Manager
  • Copywriter
  • Web Media Advertising Specialist
  • Corporate Image Consultant
  • Art Director
  • Creative Director
  • Branding / Image Strategist
  • Accounts Manager
  • Creative Production Manager
  • Campaign / Event Manager
  • Media Planner
  • Social Media Manager
 

Programme Structure

  • Principles of Mass Communication
  • Media, Culture & Society
  • Organisational Communication
  • Communication Theory & Practice
  • English for Academic and Professional Communication
  • Principles of Advertising & Design
  • Principles of Corporate Communication
  • Graphic Communication
  • Principles of Public Relations
  • Introduction to Consumer Behaviour

Advertising Design
Options: choose from ONLY ONE of the specialisations

  • Media Technology
  • Law & Ethics in Communication
  • Global Branding & Identity
  • Media Planning & Management
  • Designing with Type
  • Research Project
  • Advertising Design & Production
  • Internship
  • Creative Advertising
  • Advanced Graphic Communication
  • Art Direction & Campaign Strategy
  • Creative Copywriting
  • Research Methods
  • Digital Publishing
  • Corporate Identity Design

Corporate Communication
Options: choose from ONLY ONE of the specialisations

  • Media Technology
  • Law & Ethics in Communication
  • Global Branding & Identity
  • Integrated Marketing Communication
  • Intercultural Communication
  • Research Project
  • Investor Relations
  • Internship
  • Media Relations & Public Affairs
  • PR Campaign Management
  • Issues & Crisis Communication
  • Research Methods
  • Political Communication
  • Corporate Social Responsibility

PR Project Management
Options: choose from ONLY ONE of the specialisations

  • Media Technology
  • Law & Ethics in Communication
  • Global Branding & Identity
  • PR Campaign Management
  • Public Relations: Strategies and Issues
  • Research Project
  • Events Management
  • Internship
  • Issues & Crisis Communication
  • Integrated Marketing Communication
  • Public Relations Writing
  • Research Methods
  • Corporate Social Responsibility
  • Public Relations: Planning, Implementation & Evaluation
  • Advanced Public Relations Writing
  • Principles of Print Media
  • Psychology in Communication
  • Entrepreneurial Studies
  • Introduction to Packaging
  • Packaging Design (pre-req: Introduction to Packaging)
  • Printing Technology
  • Celebrity Culture
  • Cross-Cultural Communication
  • Basic Narrative Analysis (Film Analysis)
  • Consumer Behaviour
For Local students:
  • Malaysian Studies 2
  • Moral Education / Islamic Studies
  • Community Service
  • Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)
For International students:
  • Malay Language for Communication 1
  • Moral Education / Islamic Studies
  • Community Service

Entry Requirement

STPM Average C or CGPA 2.0 (minimum 2 Principals)
A Level DD / DEE (minimum 8 points)
Australian Matriculation ATAR 55
Canadian Matriculation 55%
MUFY 220 (55%)
Sunway Foundation in Arts 55%
UEC Maximum 28 points from 5 subjects (all Grade Bs)
IB Completed with minimum 24 points (excluding bonus points)


Other Qualifications
Any other qualifications will be considered on a case-to-case basis
 

English Language Requirements
TOEFL 550 (paper-based), 213 (computer-based), 80 (internet-based)
IELTS 6.0
PTE Acedemic 50 overall (minimum 46 in each skill)
MUET Band 4
SPM English B3 or B+
UEC English B4
O-Level English (1119) Credit
Sunway Intensive English Programme Pass Level 4 with minimum 65%
ESL/ English Satisfactory level in English in Pre-University programmes where the medium of instruction is English

 

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