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BA (Hons) Design Communication

BA (Hons) Design Communication

School of Arts

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JPT/BPP(U) (N/214/6/0172/ PA8091) 11/21
 

About The Programme

The 21st century communication designer is one who not only develops a message content for printed or electronic media, with emphasis on aesthetics in media, but also has the ability to create new media channels to ensure the message reaches the target audience.

This programme aims to nurture passionate, creative thinkers who have a good understanding of key communication and information design concepts towards the application of these to new design trends and projects. The programme builds on and values the understanding of historical and contextual referencing and the capability to source for original materials through research. You will be engaging with traditional areas of communication as well as having access to cutting edge design, technology, software and digital media. From a broader perspective, Sunway University design communication students will be encouraged to not only develop their individual creative skills, but also develop teamwork skills through participation in creative collaboration teams.

Assessment strategies which include reflective techniques such as role-play and case studies, are enabled by a variety of teaching and learning environments, providing an integrated learning experience. The growing anticipation that the best designers of the future will need to be able to address the multinational corporation’s global customer base; and understand the context for operating within a highly digital, fast paced business environment, provides the impetus for this programme. The research project in the final year, will also equip you for postgraduate studies in this field.

 
 
Intakes:
March & August
Duration:
3 Years (full-time)

 

Career Prospects

  • Creative Director  
  • Graphic Designer
  • Web Designer   
  • 2D /3D Animator
  • Illustrator
  • Copywriter
  • Freelancer
  • UI Designer
  • Event Coordinator   
  • Interactive/ Multimedia Designer
  • Game Artist   
  • Film/ TV Assist. Producer
  • Project Coordinator
 

Programme Structure

  • Creative Thinking
  • Drawing Techniques & Process
  • History of Art & Design
  • Introduction to Computer Graphics
  • Digital Photography
  • Design Thinking & Practice
  • Introduction to Visual Communication
  • Digital Storytelling
  • Advanced Computer Graphics
  • 2D & Animation Principles
  • Digital illustration
  • Web Design and Interactivity
  • Packaging in Graphic Design
  • Digital Animation (3D)
  • Design and Typography
  • Design Enterprise
  • Visual Communication and Graphic Design
  • Motion Graphics Design
  • Digital Publishing
  • Advanced Photography
  • Ceramic Arts
  • Sustainable Design
  • Visual Culture and Technology
  • Major Research Project
  • Industry Based Project
  • Internship (3 months)
  • Final Year Project
For Local students:
  • Malaysian Studies 2
  • Moral Education / Islamic Studies
  • Community Service
  • Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)
For International students:
  • Malay Language for Communication 1
  • Moral Education / Islamic Studies
  • Community Service

Entry Requirement

STPM Average C or CGPA 2.0 (Minimum 2 principals)
A Level DD/DEE (Minimum 8 points)
Australian Matriculation ATAR 55
Canadian Matriculation 55%
MUFY 220 (55%)
Sunway Foundation in Arts CGPA 2.0
Sunway Foundation in Science and Technology CGPA 2.0
UEC Maximum 28 points from 5 subjects (all Grade Bs)
IB Completed with minimum 24 points (excluding bonus points)
Specific Requirements MQA requires local students to possess a MUET or international English proficiency qualification in order to register for the Design Communication programme.

Portfolio requirements

 

*  Pass a Portfolio review and interview conducted by the University.

Why is a Portfolio Necessary?
A portfolio provides some indication of your ability in design and allows us to assess your creative potential.

What Should a Portfolio Contain?
For purposes of admission, a portfolio should contain three examples of drawings in any media.


Other Qualifications
Any other qualifications will be considered on a case-to-case basis

 

English Language Requirements
TOEFL 550 (paper-based), 213 (computer-based), 80 (internet-based)
IELTS 6.0
PTE Acedemic 50 overall (minimum 46 in each skill)
MUET Band 4
SPM English B3 or B+
UEC English B4
O-Level English (1119) Credit
Sunway Intensive English Programme Pass Level 4 with minimum 65%
ESL/ English Satisfactory level in English in Pre-University programmes where the medium of instruction is English
Cambridge English (Advanced) Minimum 67

 

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